Williams F1 Boss Exclusive: “I Quit Mercedes To Win Here”

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    This episode offers a rare glimpse into the mind of a Formula 1 leader on building culture, pushing boundaries and cultivating discipline.


    James Vowles is the Team Principal of Williams Racing, joining the team in January 2022 after leaving his position as Motorsport Strategy Director at Mercedes-AMG Petronas Formula One Team.

    James’ motorsport career has spanned over two decades and began with him writing letters to F1 teams whilst at university, offering his skills for free.
    In this episode, James explores the core elements that distinguish a championship-winning team, with people and culture being paramount.

    He delves into the challenges faced during his career, including dealing with significant job losses, and why it’s crucial for him to earn his place within the team.
    Offering a unique perspective into the F1 world, James details his experience managing the egos and expectations of generational talents including Lewis Hamilton and Michael Schumacher.

    James also reveals his reason for leaving Mercedes at the top of their game to join Williams as Team Principal, sharing the difficulties of that transition and how he overcame them.


    Achieving such consistent success demanded sacrifices; James reflects on how this has strained his relationships throughout his career, and whether he would make the same sacrifices if given the chance to do it all over again.
    0:00 Introduction
    0:56 What Is High Performance?
    2:50 "Good Not Great" In School
    5:39 The Best In The World?
    7:08 Self-Awareness
    10:26 Writing Letters To F1 Teams
    13:04 Starting Out In Junior GT & Formula Ford
    14:01 Applying To Cranfield University
    17:05 What Makes a Championship Winning Team?
    19:14 Working For Honda F1 in 2008
    21:10 Sleeping In The Office
    26:08 The Transition Into Mercedes F1
    31:06 Changing The Culture
    36:00 Working With Talented Drivers
    39:00 Hamilton & Rosberg At Mercedes
    42:24 Michael Schumacher
    44:25 Lewis Hamilton
    47:15 Leaving Mercedes For Williams
    49:56 Toto Wolff's Advice
    50:31 Day 1 At Williams
    55:24 What Is Good Failure?
    56:51 Being A Role Model
    1:00:54 Quick-Fire Questions
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    Category : Interviews and Podcasts

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